A domain name is one of the most important factors in your website journey. The robust nature of web searches will also only continue to increase as the internet continues to broaden and the number of websites it offers its users increases. This is why your domain name preference is significant in influencing your website’s success, especially because it goes hand in hand with Search Engine Optimization (SEO). We will give detailed explanation on how domain names impact SEO.
SEO stands for Search Engine Optimization, it is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.
SEO is important for business because it provides organizations with the visibility they need to attract customers in this digital era. People looking for services or products online will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.
The SEO world is steadily evolving as search engines are consistent in updating their algorithms and in turn a lot of websites that are benefiting from these algorithms. This is because keywords are one of the important tools or drivers that invite visitors to your site. But it is also important to understand that keywords aren’t just a means to an end, since they’re not 100% the most important factor in choosing a domain name.
Not withstanding, Domain names with rich keywords are very Impactful when it comes down to SEO. However, because people believe that rich keywords are “the means to an end” they proceed to clamp loads of keywords into their domain names. This strategy, although can be effective is not advisable because of the constant change in the search engine algorithm.
There are two major ways Domain names can impact SEO. These two factors include:
- Brand Focused Domain Names
- Keyboard Focused Domain Names
One of the many benefits of having a Brand focused domain name is that, the domain name gives you a fresh slate to concentrate on building and expanding your brand so you’re not just stuck with one product/service.
All you need is to focus on developing and creating top-notch content for your website. Find creative ways for people to build a link between your brand name and your services so that whenever people hear of Broaddrive they immediately think “best hosting solutions” “affordable domain names and SEO services”
One of the ways Domain names impact SEO is based on how you brand your domain. Branding your Domain name is important because it builds consistency with your company name which is significant for search engine users, visitors and anyone trying to find your website for the first time. Making your website convenient for your users and visitors to find and use is paramount to its success and guarantees return visits.
At the beginning of this article, the emphasis on keywords has been clear. Domain names that are keyword-friendly are likely to have more clicks than others. This is because users are more likely to click on a domain name with one or more keywords from their search query. An example is, a user is desperate to find out how to optimise content, they would search for “how to optimise content” and are 100% more likely to click on a domain name like howtooptimizecontent.com or learnhowtooptimizecontent.com as opposed to a domain name with no keywords. This approach only works if you can find a domain that regardless of the keyword in it is still brandable. Hoping on too many keywords when choosing a domain name can be effective but, what happens in the long run? Will people remember your website? Domain Names with too many unnecessary keywords are easy to find and easy to forget. Why?
Well, Do you remember the last 5 websites you visited? The end goal is to have a domain name that people will remember and revisit.
Deciding on an SEO-friendly domain name isn’t too much hassle, focus on the end goal. The end goal is the vision you have for your brand. This is very important because, when you focus on the full development of your brand, you will understand you cannot depend on your domain name to rank in search engines, domain name is just a short walk in the journey to a sufficient website. Another tip is to ensure that you are getting the right kind of help. Don’t focus on just affordability when deciding on getting a Domain name or SEO services, focus on your brand long term goal and how the company providing your website needs and solutions is going to help you achieve them.